Sustainability in Plus Size Fashion - Why We Do What We Do

The fashion industry has been under critical scrutiny for some time regarding its environmental impact, and it is no secret that it contributes significantly to global emissions (Nicola Davis, The Guardian). In this context, sustainability in the fashion industry has become an important topic of discussion. However, despite growing awareness and increasing demand, finding eco-friendly clothing in plus sizes often remains a challenge.

The reasons for this market gap are diverse, but they are not always convincing. One argument is that the availability of plus size fashion in fast fashion is relatively new and simply needs more time to establish itself in slow fashion. The fact that the sustainable segment is generally smaller is also said to lead to less selection for larger sizes (Olivia Muenter, Refinery29).

Another frequently cited argument is that demand is insufficient, which does not reflect reality. Many people wear size 42 or larger and are indeed willing to invest in sustainable fashion (Marielle Elizabeth, Vogue).

Cost is also often mentioned as a reason not to produce larger sizes. Developing a plus size collection undoubtedly requires investment. Patterns need to be adjusted and redesigned, branding revised and tested (Sara Brown, Cosmopolitan). But in the end, every new collection requires money. And even in sustainable fashion, fatphobia plays a significant role, limiting the variety of offerings.

But we at Les Soeurs Shop believe it can be done differently and set an inspiring example with our own brand "Loved by Les Soeurs Shop." We present a season-spanning main collection with capsule updates, designed in Berlin and produced in Europe. We also rely on sustainable fabrics from overstocks of European fabric suppliers to minimize the ecological footprint. And all this without compromising on design and quality. The demand for sustainable plus size fashion is steadily growing, and not least because of our close contact with our customers and our willingness to incorporate direct feedback into our offerings, we can continuously improve our selection.

Short supply chains, avoiding packaging (wherever possible) or using recycled packaging materials, as well as the option to try on clothes directly in our stores in Hamburg and Berlin to minimize unnecessary online orders and returns and the associated shipping, are other measures we use to do our part.

We want to show that sustainability is possible in all sizes and can shape the future of the fashion industry. It is up to the entire industry to follow this example and ensure that sustainable fashion is accessible to everyone.