Fashion for Curvy Women?

"Fashion for Curvy Women" - what does curvy actually mean?

Looking it up in the dictionary, you find the following:
cozy - comfortable - pleasant - warm - fleshy - overweight - clumsy - bulky - stout - powerful - stocky - rough

So, is a curvy woman bulky and clumsy or cozy and warm? Couldn't she also be elegant and cool?

"Fashion for Curvy Women" was originally introduced as a euphemism for fat and is meant to verbally soften this fact. The same goes for most clothing items advertised under this term. But why is that?

Is being fat something negative? Actually not, quite the opposite, as we see in everyday language...

A big compliment; a big kiss; being thick friends; a big bank account; so why is fat, when it comes to the body, strangely negatively charged? It is a social phenomenon of our time. But the good thing is, times change, and with them perception and ideals. Maybe in the future, when we all get taller, there will be special "clothing for bony people."

So how can one term do justice to all body shapes and especially to such diverse people?

It can't! But since fashion can't do without labels and, like language, offers the possibility for playful distinction and grouping, we ask ourselves, how can we replace "women's fashion for curvy women" from everyday use with something new?

Let's find a contemporary definition together and revolutionize Curvy Fashion!

Les Soeurs Shop is the beginning. With us, there will be no "fashion for curvy women," but plenty of inspiring styles in plus sizes.

#stylehasnosize

We are the Curvy Concept Store for you!