For visibility. For body diversity. For plus size fashion

Englisch translation below

Bodies are just as diverse as the people who live in them, and they are all beautiful. After all, it is precisely this Body diversity, which defines us and which we should celebrate and appreciate.

This diversity of bodies should also be reflected in public perception, the media, and fashion. Unfortunately, this is often not yet the case. Especially Plus size bodies are still too often overlooked in these areas. This is no coincidence but the result of norms. In the fashion world, this is most tangible. Plus Size Fashion, which is often only found online, is still characterized by shapeless cuts, monotonous styles, and the same uninspired designs. Added to this are supposed fashion tips like 'black makes you slim,' 'stripes add volume,' or "Hide your problem areas". These statements actually only suggest that certain bodies should be hidden instead of feeling comfortable in them and celebrating them.

Especially on social media, one is currently confronted with an ideal of a very thin body that recalls the 2000s. In these times, we want to with our Street Awareness Campaign a radical sign for Visibility, empowerment, and inclusion set. The styling of our photoshoot does exactly the opposite of common clichés and fashion dictates. No compromises, no hiding, but colorful, confident, and above all LOUD. Our motto is 'Look instead of hiding.' We put plus size bodies in the spotlight and celebrate them. Because fashion is expression, no matter the body!

The goal of the campaign is a political statement. We invite you to a Revolution for body diversity a place where all bodies have space. Plus size bodies do not belong on the margins, but in the center. We want visibility on the street, on posters, in shop windows, social media feeds, and in everyday life.

The amazing women who are part of this campaign are not professional models. They have consciously decided to step out of their own comfort zones to inspire themselves and others. That is why our models are in front of the camera not despite, but precisely because of their bodies.
 
Our Les Soeurs Shop is more than just a store. It is a Safe Space and a place of encounter and togetherness. For us, Plus Size Fashion is not just a matter of style but an attitude. It is a task that is reflected in every cut and in every detail of our own brand is reflected. Our philosophy revolves around Sustainability, timelessness, coolness and above all about community. No matter the size, fashion should be fun, expressive, and empower. Everyone deserves to feel comfortable and beautiful in their own style without restrictions.

We celebrate all the amazing women who are part of this movement and invite you to join:
Become part of the campaign. Share your story. Show your look. #soeursonthestreet

 

For Representation. For Body Diversity. For Plus Size Fashion

Bodies are just as diverse as the people who live in them, and every single one is beautiful. It is exactly this body diversity that makes us who we are, and it is something we should celebrate and value.

This variety of bodies deserves to be reflected in public perception, in the media, and in fashion. Sadly, this is still far too often not the case. Especially Plus Size Bodies continue to be overlooked in these spaces. This is no coincidence but the result of longstanding norms and systems. Nowhere is this more obvious than in the fashion world. Plus Size Fashion, still mostly limited to online shops, is often dominated by shapeless cuts, monotonous styles, and the same uninspired designs. Additionally, we all know these so-called "fashion tips" such as "black is slimming", "horizontal stripes make you look bigger", or "hide your problem areas." These statements only serve to reinforce one message: that certain bodies should be hidden instead of being embraced and celebrated.

Especially on social media, we are once again being bombarded with ultra-thin body ideals reminiscent of the early 2000s. That is exactly why, in these times, we are launching our street awareness campaign, a bold statement for visibility, empowerment, and inclusion. The styling of our campaign shoot does the exact opposite of what fashion rules dictate. No compromises. No covering up. Just bold, confident, and above all loud. Our motto: Don’t hide. Take up space.
We are putting Plus Size Bodies front and center and we are celebrating them. Because fashion is a form of expression no matter what size you wear.

This campaign is a political statement. We are calling for a revolution of body diversity where all bodies are included. Plus Size Bodies do not belong on the sidelines, they belong in the spotlight. We demand visibility: in the streets, on billboards, in shop windows, on social media feeds, and in everyday life.

The incredible women who are part of this campaign are not professional models. They made a conscious choice to step out of their comfort zones to inspire both themselves and others. They’re in front of the camera not despite their bodies, but because of them.

Our Les Soeurs Shop is more than just a shop. It’s a safe space, a place of connection and community. For us, Plus Size Fashion is not just about style it is about attitude. It is a mission, reflected in every cut and every detail of our in-house label. Our philosophy is built around sustainability, timelessness, coolness, and most of all, community. No matter your size, fashion should be fun, expressive, and empowering. Everyone deserves to feel beautiful and confident in their own unique style without limits.

We celebrate all the amazing women who are part of this movement — and we invite you to join us:
Be part of the campaign. Share your story. Show your look.
#soeursonthestreet