Fashion Matinée: The future of retail is human

 

 

What happens when real bodies and customers shape the collection, rather than the other way around? This question lies at the heart of a brand that consistently focuses on in-store customer experience—and therefore on something no algorithm can replicate: the quality of direct human interaction.
The Berlin-based plus-size label Loved by Les Soeurs Shop has been developing its collections for years in direct exchange with its customers.
As part of Berlin Fashion Week, the label invites guests to a talk on customer experience, including pattern development and the importance of genuine customer proximity. The founders will discuss their experience working with real bodies, fits beyond standardized sizing systems, and co-creation as strategic tools for future-ready brands. The event will be complemented by an exclusive presentation of the new collection.